Tag: marketing

  • What Is Marketing? Definition, Benefits And Strategies

    Simply focusing on your customer retention strategy will make your budget more efficient and effective. Not only is this bad for the consumer, who now needs to get rid of something they never wanted or considered, but the money the brand spent designing, printing, and distributing the product was in vain. In addition, it can […]

  • Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

    Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

    Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage global marketing for LiveRamp, a […]

  • Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

    Tech Moves: Providence leader returns to Amazon; Seattle marketing vet joins LiveRamp; and more

    Jessica Shapiro. (LiveRamp Photo / Noah Berger) — Jessica Shapiro will join LiveRamp as its chief marketing officer. Shapiro is marketing veteran, previously working in leadership roles at companies including Microsoft, Starbucks, Zulily, and SAP Concur. She was most recently a vice president at Bellevue, Wash.-based startup Icertis. Shapiro will manage global marketing for LiveRamp, a […]